Content marketing

Marcomm myself

Things are good, things are happening. I’m getting interviews with some pretty heavy hitters. No luck/word yet, but, it’s coming.

I’ve been trying to use this off-time wisely. And I think I’ve been somewhat successful! I launched this blog (wanted to wait six months since my transfer to this new platform), tweaked and finalized my marketing portfolio (lemme know if you want to view it!), and am making my way through my Content Marketing Certification course from Hubspot. Completing these things has not only given me extra tools to promote myself to recruiters and hiring managers, but has, and will continue to, grow my knowledge base. I now: understand WordPress creation and manipulation better; have a deeper understanding of content marketing best practices; and have strengthened my marketing collateral curation skills. How convenient it is that as I nurture my thirst to be more marketing savvy, I become a better candidate for jobs.

I just want to keep it movin’. I love marketing and I get excited thinking of when I’ll be able to put my passion and hard-work into a new role.

Digital marketing analytics

I’m thinking of making a private tab where I host my portfolio – maybe making it password protected. We’ll see. That may be over-the-top.

Until next time!


P.S. – Marcomm stands for marketing communications. Get it?





Content Marketing certified, whaddup! 

I’m taking an online course from Hubspot to be Content Marketing Certified. It’s about time I take advantage of these FREE course! How did I not think to do this before? OH – maybe it’s because I just now set aside to do a solo ideation session, one of the lessons taught in the course. Although, this concept “ideation session” has been circling around in my mind ever since I had a meeting with my buddie’s video agency; he spoke on how they would have this open floor type meeting, where people would shout out ideas, and the meeting host would jot them down on a white board. I’m sure they practiced making sure the ideas were “associated”, aka relevant to the topic being explored. #Obvi

Anyways, the course is neat. I’m about half way through, and I’ve been reminded of concepts I recall hearing in textbooks from college.  They include, of course, our new digital-era best practices as well.  It’s broken down into 5 sections (I think), real quick videos (4-13 minutes each), for a total of a bit over 3 hours of footage to watch. 

Are you kidding me?! A four hour online class where you can get certified by Hubspot for Content Marketing!? I went to school for 6.5 years to get a marketing degree, which I’m finding is (only somewhat) irrelevant (since a bachelors degree is the standard of educational achievement in our labor market). And here is a certification that the workforce is looking for its candidates to have, and it’s free and quick. Oye. Another paradox of the job search.

Lesson of the day: Use your resources. Surround yourself with smart. 

Later gators 🐊