Insta Marketing a Clothing Brand: Analytics

I’ve been assisting my sister’s brand on some marketing initiatives and advertising campaigns. She’s a YouTube sensation (search “Nicole Kirkland”) who has grown her online profile to include dance tutorials, Vlogs, and class footage from several dance studios in Los Angeles.

She’s recently partnered with a distribution company for her clothing line, “The NK Collection“. The collaboration has been working pretty well – a few bumps and things to work through as with any newly developed partnership.

I was excited because her 121k follower count on Instagram means she’s eligible to include links on her IG story (an account needs >10k followers to have this feature). You know the “Swipe Up for more!” tidbit you see on certain profiles’ Insta stories? That’s what I’m talking ’bout here. Nicole’s is the largest social account I’ve toyed with, and I was excited to see some metrics during post-campaign analysis.

I used a screenshot of the landing page as the creative background (product image included as to see what the new merch is) and of course, I included the big fat “Swipe ^!” call-to-action.


You’ll see I’ve also included a screenshot of the post’s results. About 11% of her followers viewed her story, while about  .01% of viewers clicked-thru (swiped up) to the website. I’ve looked through the inter webs for industry averages on story views and link clicks, but didn’t find a solid reference point. I would imagine there is a formula out there that takes the account’s follower number into consideration, I just have to dig a little more.



What I’m working on now: pulling sales reports to look at conversion rates. I’m hoping to gain incite as to where the biggest drop off for our customers is.

I’m having fun. I heart marketing.

25 Best Habits 

1.) Wake up early

2.) Show gratitude

3.) Smile.

4.) Eat a healthy breakfast

5.) Excercise

6.) Drink water with lemon 

7.) Walk 10,000 steps

8.) Increase vitamin and mineral intake

9.) Have effective time management (Dually noted!)

10.) Daily goal setting 

11.) Inspire yourself 

12.) Save and invest

13.) Budget and track expenses 

14.) Learn something new

15.) Organize

16.) Contribute to others 

17.) Network

18.) Break through fears

19.) Take action 

20.) Follow a plan 

21.) Enjoy “me” time

22.) Impliment positive thinking 

23.) Read

24.) Get ample rest

25.) Journal your thoughts 

I try to bring all the elements of this list into my life. I’ve read many of these what I’ll call “self help” articles, and they all focus on the same principles on how to be the happiest, healthiest, most alive version of oneself. I posted the list here because it never hurts to reimerse myself in this type of thought. 

This list was curated by R.L Adams at Read the full article:

First blog post…

on WordPress that is! I have had a “business” blog for awhile, but I’ve recently had to switch website hosts.

I am starting to use this platform because Blogger has unfortunately become an obsolete product. I found that the host didn’t support web page creation, and was literally, simply a blogging channel. And while this is just a blog for now, maybe one day I’ll want to add other components to the site – maybe a page on my sister’s brand (I plan on partnering with her on some business projects eventually), or a tell-all page once my secret professional dance career is over and I can share my secret with the world (you’re like. “what?”. More on that later…maybe), or perhaps I’ll even set up an e-commerce shop to sell “Kirkland” apparel. Who is to say!

So, here we are on WordPress instead. I’m enjoying learning the how-to’s of this platform. Lots of #content to create and curate!

Disclaimer: I am deep in the job market right now. And all the time I’d typically give to updating and researching noteworthy things to blog about is going to “job-searchy” type things for the time being.

That’s all for now, folks!