I’m taking an online course from Hubspot to be Content Marketing Certified. It’s about time I take advantage of these FREE course! How did I not think to do this before? OH – maybe it’s because I just now set aside to do a solo ideation session, one of the lessons taught in the course. Although, this concept “ideation session” has been circling around in my mind ever since I had a meeting with my buddie’s video agency; he spoke on how they would have this open floor type meeting, where people would shout out ideas, and the meeting host would jot them down on a white board. I’m sure they practiced making sure the ideas were “associated”, aka relevant to the topic being explored. #Obvi
Anyways, the course is neat. I’m about half way through, and I’ve been reminded of concepts I recall hearing in textbooks from college. They include, of course, our new digital-era best practices as well. It’s broken down into 5 sections (I think), real quick videos (4-13 minutes each), for a total of a bit over 3 hours of footage to watch.
Are you kidding me?! A four hour online class where you can get certified by Hubspot for Content Marketing!? I went to school for 6.5 years to get a marketing degree, which I’m finding is (only somewhat) irrelevant (since a bachelors degree is the standard of educational achievement in our labor market). And here is a certification that the workforce is looking for its candidates to have, and it’s free and quick. Oye. Another paradox of the job search.
Lesson of the day: Use your resources. Surround yourself with smart.
Later gators 🐊