Don’t water down my coffee

The other day at a meeting, I was discussing how my company can offer promotion and sponsorship for a co-branded party, and this person goes “We slap your logo on our flyers, and you slap our logo on yours, and we’re good”. 

I thought… I went to college for this? Logo swapping is marketing now? In a very shallow sense, yes. I guess. 

Logos are important, a very crucial part of one’s brand identity, but I don’t think simply being present on some flyer constitutes as “marketing”. Technically yes, as I mentioned, but.. Let’s not fool ourselves into thinking that’s going to be a key awareness driver. 

I was kinda like 😱😱. His comment obviously stayed with me.